PROJECT DESCRIPTION
The objectives were to work through the logo design process, pulling from the direction/look and feel established in our brand snapshot. Through a series of critiques, students will land on a finished logo and from that will build a style guide for logo usage, color, typography, icon style, and any additional graphic elements. The presentation design for the style guide should also be consistent with the presentation format created in the brand snapshot.
Style Guide Sections include:
Logo: Primary & Secondary
Logo Usage: Do’s & Don’ts
Color Palette: Primary & Secondary
Typography: Primary & Secondary
Additional Design Elements (Icons, Patterns, Textures, etc.)
LOGO DESIGN
SOCIAL MEDIA AD & PROFILE IMAGE
PACKAGE DESIGN
LOGO ANIMATION
STYLE GUIDE DESIGN
