PROJECT: ADVERTISEMENT CAMPAIGN
We were to create an advertising campaign for the launch of a new line of bean-to-bar chocolate products under the brand name. The marketing problem is the rapid rise of
independent brands that are capturing a younger market. Our business goal, therefore,
is to create a product launch campaign that will appeal to this generation of new
consumers. This new brand will launch with a suite of chocolates with a focus on
ingredients and flavors.
independent brands that are capturing a younger market. Our business goal, therefore,
is to create a product launch campaign that will appeal to this generation of new
consumers. This new brand will launch with a suite of chocolates with a focus on
ingredients and flavors.
Our assignment included:
Researching our target audience & strategize campaign objectives.
Write a strategy statement & create your own brand story
The primary objective is to persuade the audience to buy and use Brand X, as
well as to create and characterize this new brand X as an eco-friendly brand.
Create a campaign for the brand and its flavor offerings.
SOCIAL MEDIA POST DESIGN
Besides our static ADs (Social and Print), I thought it would be best to create motion graphics that drive the important information without the viewers eyes having to wonder for captions.
PACKAGING DESIGN
I utilized the brand's primary colors and kept them consistent throughout each design while incorporating the colors for each flavor to keep a healthy balance.
PROCESS BOOK DESIGN
