Directed, filmed and edited by Bradford Roberts

PROJECT DESCRIPTION
Using the client brief as a guide I created a thirty-second (:30) commercial for Coke Zero. This was treated as if we were in an Ad Agency where I’d be asked to do progress check-ins with the professor. This will be a group project where our groups performed as a crew. Every student completes their own commercial, but my group members participate in the pre-production and production of my shoot. We assigned production crew roles to each member of your group (Producer, Director, DP, Actors, etc)

REFLECTION
Though the results are recent and still fresh, our grades were dependent on our ability to execute the client brief, if it included a problem, solution, call to action, the quality of our production, our editing and color correction, our participation in each of our commercials, and the critique during our screening from a professional advertising Creative Director. I believe I’ve accomplished my vision exactly as I intended with a few revisions along the way.
TREATMENT
SCENE BREAKDOWN

Scene 1: In order to fully create my arc shot I needed to split the rotation of the shot into 2 parts while she lifted the can.

Scene 3: The stair climb – stop motion required a jagged action to cover more area. The angle and magazine style can edit created a dynamic animation.

The original footage contained an orange Gatorade bucket with the logo and neon green liquid that required color correction and image manipulation across 88 frames.

In order to create the appearance as though only the actress’s facial expression has changed, I needed to manipulate the image using Photoshop. The face/expression above is placed on the body of a previous frame.

I wanted to show her world exploding with flavor by turning the b/w imagery into a colorful world.

Centered spacing between the actress and edges gives her freedom and allows for the transition into the outro card and its expansion.

Centered subject use of natural light casting behind her and then in front
Centered subject use of natural light casting behind her and then in front
"00:00:35" on video timer visuals as a easter egg to the song used by Tiesto - 10:35
"00:00:35" on video timer visuals as a easter egg to the song used by Tiesto - 10:35
These edits include implementing Coke Zero can into existing cartoon footage and the red overlay
These edits include implementing Coke Zero can into existing cartoon footage and the red overlay
ADDITIONAL ARTWORK
SOCIAL MEDIA (INSTAGRAM) VIDEO EDIT
SUBWAY AD MOCK UP
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