PROJECT DESCRIPTION
The objective was to create a promotional campaign to create awareness of a bike-sharing program in city X using posters and social media. We were to persuade the audience to try a (new) bike-sharing service, download the app & earn redeemable rewards points for usage.
My task included the brainstorming of ad designs and the development including conceptualizing and the final production. I designed 2 Print ads, 3 Social Media ADs (2 static AD placements and 1 animated AD), along with the process book and the respective mock-ups included within.
PRINT AD DESIGNS
SOCIAL MEDIA AD DESIGNS
Animated Social Media Ad
PROCESS BOOK DESIGN
The process book includes our research, strategy, flat designs, mock-ups, and a frame-by-frame animationexample.